How to Fix 7 Common WooCommerce Web Design Issues Which Can Cost You Sales
WooCommerce is one of the most popular platforms to grow your online store and has a number of advantages. It’s easy to set up and you can quickly start generating sales round the clock.
Just like any other WordPress installation, WooCommerce Web Design has its own set of challenges. The following are some common challenges to watch out for, and how they can be fixed so you don’t lose sales or disappoint customers.
- Categories and Subcategories
Customers who visit a WooCommerce store will typically want to sort items while searching. Having categories simplifies the process for them.
A common WooCommerce web design issue is the absence of categories and subcategories, which helps in narrowing down the results even further.
The necessity for categories and subcategories becomes even more important when your product range expands with the addition of more products in your WooCommerce store.
From a search engine optimisation perspective, the more specific pages optimised with long-tail keywords, the more easily customers will find your products when conducting a Google search.
- Themes and Plugins
Ensure that the WooCommerce themes and plugins which you use are up-to-date. Themes and plugins which are out of date cause conflicts. This is because the codebase will not be up-to-date with the core WordPress version.
In addition to your theme, also ensure that your WooCommerce extensions are up-to-date, otherwise, you will encounter other issues with your store.
Check for existing updates by navigating to your WordPress dashboard. Then go to Systems Status. Here you will find any updates or notifications which are highlighted in red colour.
In simple terms, ensure all your plugins and themes are always running the most up to date version.
- Theme and Plugin Conflicts
Theme and plugin conflicts are among the biggest causes of WordPress website issues, including WooCommerce websites.
The more plugins running in your online store, the higher will be the chances of a plugin or theme conflict arising. This is because if the plugins or themes aren’t of very high quality, the code could have bugs. This leads to conflicts which can bring down your site.
While they add some useful functionality to your site, the additional plugins which you are running add more code. If you’re not using a high-quality third-party plugin or theme, then this code could be buggy and lead to a conflict which can cause your site to crash.
Although there are plugins and themes designed for WooCommerce, conflicts still arise.
Your WooCommerce web designer can identify whether it’s a theme conflict or plugin conflict as follows:
Navigate to Appearance>Themes
Select a default WordPress theme
Activate the theme and check if the problem still occurs.
If it disappears, then the problem lies with your WooCommerce theme and you will need to contact your theme provider or developer to resolve it.
If the conflict isn’t with your theme, then it could be with your plugin.
To find out:
Navigate to Plugins>Installed Plugins
Deactivate every single plugin which is not a WooCommerce plugin or a Woo extension.
If the problem is resolved, then it is a conflict with one or more plugins.
Next, begin activating one plugin at a time.
Once you have found the plugin which causes the problem, remove it and find another one which does not cause a conflict.
- Product Image Sizes
An important aspect of WooCommerce site design is the use of high-quality product images that showcase products in detail.
Despite all efforts, sometimes problems arise with images. If they appear lopsided, blurry or stretched, it means you need to look into your image sizing.
To remedy the issue, begin by setting your WooCommerce theme’s default image sizes and your image sizes to be the same.
First, you need to set your theme’s default image sizes and your WooCommerce default image sizes to be of the same size.
Within WooCommerce, there are three different image sizes to consider:
Single Product Image: These comprise the largest images and are displayed when a product is opened.
Catalogue Image: When you are on a product category or similar page, you will see these medium-sized images.
Product Thumbnails: Under the main product images you will find individual product images. These are the smallest among all product images.
To change the default image dimensions, first, navigate to
Now adjust default image sizes.
Take care to ensure the sizes which you have changed the images to are the same size as the image sizes of your default theme.
Also, make sure the images which you upload are large enough to match the new dimensions.
- Digital Downloads
If you have a WooCommerce store which sells digital products these are delivered to customers through a download link emailed to them. At times the customer will not be able to see the link and will not be able to access or download the product.
The reason this occurs in most cases is because of a table conflict in the MySQL database. A table which has a name longer than 64 characters will not get generated.
The simple fix for this is to shorten the table prefix. Alternatively, you can install a plugin called DB Prefix Change to change long table prefix names.
- Hosting Configuration
Sometimes your hosting configuration could be the reason for issues with your WooCommerce store.
There are several issues which can arise from your hosting provider not optimising the hosting environment for a WooCommerce website.
If you are running a newly installed default WordPress theme and no plugins aside from WooCommerce, then most likely, the issue is a hosting conflict.
You can either contact your existing host to check if this is a known issue or upgrade to a specific WooCommerce hosting provider.
- Order Processing
A delay in processing your customer’s order can lead to frustration and poor reviews about your service.
If you have a wide range of products, the likelihood of a delay with the order processing can be even greater. Your suppliers, packaging details and dispatch requirements can all differ from one product to another.
While routine orders are transacted easily, anything which differs from the norm will slow down the entire system. Your team will need to remember what needs to be done, check for additional information or ask more questions.
Even with excellent training, experienced order processors will struggle with details of products which aren’t ordered frequently.
Your challenge is to build an order processing system which team members can easily follow and turn around quickly without making errors.
A simple way to do this is to install a WooCommerce plugin like After The Order which makes it easy for your staff to process all kinds of orders.
The plugin works by creating special information fields for the store, which enables setting up store wide rules and reminders for specific products.
Order notification emails generated as a result of sales will include instructions on processing specific orders. The overall effect is to speed up order processing on your WooCommerce website.
You now have a better understanding of some issues which need to be looked into when working on an eCommerce website design and how to fix them.
If you’re looking to update your WooCommerce store or would like to design a new WooCommerce store, experts at WooProfits will be happy to take a look at your online store and recommend what you need to do.
To contact us please call 612 94600581 or CLICK HERE to send us an email so we can book a call to discuss your next best steps.
See related article: Top Tips to Find an Amazing WordPress Woocommerce Developer