If you’re running Google Search and Display campaigns, Google Shopping presents a huge opportunity to grow your WooCommerce sales.
The ads are specifically goal-optimised and allow you to place highly tailored Shopping ads before shoppers when they’re most likely to buy.
However, running Google Shopping Ads can be quite complicated, as it requires a feed of products on your WooCommerce store to be shared with Google. These feeds are not easy to control without top-performing keywords being present in the title.
There are several other technicalities which require an expert-level understanding of Google Shopping Ads to profit from.
* Adthena Research Reveals: Google Shopping Ads Drive 76.4% of Retail Search Ad Spend, generating 85.3% of all clicks on Adwords or Google Shopping campaign ads. This report benchmarks Google Shopping (PLA) ad spend across 40 million ads in the US/UK. From 267,000 competitors, encompassing over 1 million search terms.