WooCommerce Speed Optimisation – How to Instantly Get Up to 50% Faster Load Speed

WooCommerce Speed Optimisation – How to Instantly Get Up to 50% Faster Load Speed image by WooProfits

A WooCommerce site that loads quickly can make the difference between getting a sale and losing one. Very often, the winner is decided based on who has the fastest WooCommerce site, not the one who has the best offer.

For instance, a visitor may decide to exit your WooCommerce site because it takes 3 seconds to load compared to1second for a competitor’s site. This means the visitor would have missed out on the opportunity to make a fair comparison of offers, prices, availability and delivery schedules.

You probably know that quality web hosting and minimising image size play an important part in WooCommerce Speed Optimisation. However, there are other factors you need to look at to increase WooCommerce page speed.

 If your WooCommerce site takes longer than a minute to load, here are some fixes to increase the load speed by up to 50%.

Loading Scripts at the Very End

Scripts are a staple of modern-day websites as well as a staple of any app that operates on the web in some form.

Under the hood, scripts are great. For example, they enable some data to be fetched without users leaving the page.

But scripts also take time to load. Fortunately, scripts can be loaded at the very end – once everything else has already been loaded on the page.

This can be done with a plugin called Scripts To Footer. The plugin works on autopilot and you can install and activate it just like any other WordPress plugin.

The plugin can also be disabled on specific pages or posts via a checkbox if something is not working or it isn’t required on the page.


Minifying is a concept that results in minimising the number of requests your site requires to fetch its content, which significantly increases WooCommerce speed.

The process is invisible to the visitor and does not strip the site from any of its content.

It involves aggregating JavaScript, CSS and HTML. If you want an easy way to enable minification on your site, you can try using the Autoptimize plugin. Alternatively, you can check Google’s resources for a manual approach.

Compressing files on your local computer can save a lot of disk space. Similarly, for the web, you can use GZIP compression by installing and enabling GZIP compression plugin.

GZIP compresses different files so whenever a visitor attempts to access your website, their browser will first have to unzip the website.

This process reduces the bandwidth usage considerably. The manoeuvre reduces bandwidth usage.  Aside from this, the time it takes to gain access to your website is shortened dramatically.


Hotlinking describes a situation where another website owner displays an image on their website using your server’s resources.

For example, if someone is writing a blog post on the effectiveness of anti-snoring devices and wants to use an image on your WooCommerce store they found using Google Images.

They take the URL of your photo and link it to their site, which uses your server’s bandwidth and memory every time someone pulls up the blog post.

To prevent hotlinking of your images, add the code below in your .htaccess file

#disable hotlinking of images with forbidden or custom image option

 RewriteEngine on




%{HTTP_REFERER} !^http(s)?://(www\.)?yoursite [NC]


%{HTTP_REFERER} !^http(s)?://(www\.)?google.com [NC]


%{HTTP_REFERER} !^http(s)?://(www\.)?feeds2.feedburner.com/yoursite [NC]


\.(jpg|jpeg|png|gif)$ – [NC,F,L]

Remember to replace, yoursite, with your domain name.

Alternatively, you can use a WordPress Plugin like the Automatic Image Hotlink Protection plugin.

Reducing Plugin Overload

Have you ever taken stock of the active plugins you have on your site right now?

Also, do you use plugins for very simple tasks like integrating your site with Google Analytics?

While it’s true that using a plugin for something like that is the easy way to update your WooCommerce site, it’s completely unneeded and slows down your website loading time.

Remember, WordPress has to fetch the plugin first, process it and then produce the output.

A better solution? Take a moment to include the embed code manually in your site’s header or footer.

First, go into your plugins menu and deactivate any plugins you’re not currently using. Next, check all inactive plugins and delete all of these if you’re not using them now.

Search for the p3 plug-in performance profiler, install and activate it. 

Do a start scan and an auto scan. Then click view results here.

This will reveal your slowest loading plugins which you will either want to delete or replace with faster more lightweight plugins.

For example, if you’re using a slider plugin for your website like a revolution slider that can

take up a lot of load time, replace it with a lightweight slider plugin like silica.

Here’s a simple rule: If something takes less than five minutes to be done manually, don’t get a plugin for the task.

Use a Content Delivery Network (CDN)

A Content Delivery Network (CDN) is a global server network delivering content to someone visiting a website based on where the person is located.

The servers are located in multiple geographical areas. The benefit of this is that it helps in delivering static content faster to the website visitor and speeds user engagement.

It achieves this by shortening the path information travelling between the server and the user. 

When someone visits a website, content is extracted from a server located closest to them. If that server is unavailable, it moves to the second closest server location.

This automatic redundancy feature ensures your website is always online. It is helpful when there are traffic spikes and if a server connection gets compromised anywhere in the information chain.

All of this happens in nanoseconds. Although your website visitors are unaware of what’s going on, it makes a big difference for them because they aren’t kept waiting for your website to load.

If you’re on a tight budget and your website generates a lot of traffic, has a global presence and you are growing rapidly, you can try out CDN services like Cloudflare for free.

On the other hand, if have a small local website, have little traffic and don’t have many images or videos, you may not require a Content Delivery network.

If you’re looking to speed up your WooCommerce site, the WooProfits, speed optimisation service may be just what you need. We’ll increase the speed of your website by 50% or you don’t pay us. CLICK HERE to find out more Call 612 94600581 to speak to a WooCommerce speed optimisation expert.



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